Mekanic

Do you believe every child deserves access to proper nutrition?    Our work with the School Nutrition Association elevates the critical role school meals play in providing essential nutrition for so many children. We developed a comprehensive campaign to highlight the stories of children who were able to achieve their full potential, in part thanks to the nutritious meals they received at schools.   See our website for examples of how this campaign came to life, and stay tuned as we create more story-telling content, from social media posts to multi-placement videos. 

It starts as a thought. No form, no color; just unbridled thought. Then, a rough sketch without finesse or polish. Multiple iterations, changing mediums, and incorporating feedback bring it further along. Finally, the moment comes when it arrives fully realized, exactly as it should be. When your thoughts need expression, we have the paper, pencils, imagination, and years of honing our craft to bring your thought to vivid life. #Creation #Agency #MekanicBrands

Our work is temporary. But some of our client's work is forever. #StandOutFromTheCrowd #BrandingAgency #LessIsMore

Contrary to popular belief, clients don't suffer from a lack of imagination. They suffer from a lack of opportunity. Here at Mekanic, we believe our job is to foster the ideas, creativity, dreams, and courage of our clients - using our expertise to stir the cauldron. If you can imagine a better future for your brand, we can help make it your brand's future. #clientwork #branding

Some of the coolest people we know are nerds. A few weeks back, we heard from a client about why they'd left their previous agency. It basically boiled down to this: "We were with our old agency for a long time. They got to know our membership, and developed a very specific understanding of them. Then our membership started to shift - these are really, really smart people, but they're also diverse and really cool. But the agency couldn't stop seeing them and marketing to them as basic nerds. Our members couldn't see themselves in any of the marketing anymore. They started to leave. So we left our old agency." This marketing agency couldn't see what the membership had become. Only what they once were. The agency and our client had been together for nearly 20 years. What do you do when your agency doesn't grow with you? You leave. And find one that thinks nerds are cool. #nerdsrule #clientstory #casestudy #marketing #membership

Ever tried being with someone who wasn't listening to you, but kept talking like they knew everything about you? Gross. That's what most marketing looks and feels like these days. Not conversation. Assumption. Assumptions about what's valuable to an audience (DISCOUNTS) and not what's actually valuable (relationship, resources, storytelling, etc.). One is easy to yell across in an email\social post\blog\video - and is memorable for about 2 seconds. One takes the entire marketing and content ecosystem to achieve, and lingers in the memory and imagination of an audience for the long term. One tanks brands. The other makes them indispensable. #nomorespam #marketingrocks #contentstrategy #kapacity

Why do we use sticky notes in our meetings? What's wrong with the Notes app on our phones or a good old-fashioned Word doc? 1. Sticky notes keep our ideas short. 2. Shorter ideas are (generally) better ideas. 3. We like the sound they make when you peel them. 4. Good ideas go down, making room for more, and more and... 5. We like color. Color helps us think\organize\visualize 6. Sticky notes are portable. 7. Sticky notes stick. 8. Everyone can use a sticky note. 9. Sticky notes are memorable 10. Sticky notes won't interrupt that brilliant thought you're writing down with a notification that your Amazon package has arrived and you have 17 unopened emails and your Uber is 8 minutes away there's motion near your front door and... We use sticky notes because they help us do our best work. What do you use? Shoutout Post-it for making our sticky note dream machines. #brainstorming #ideation #stickynotes #organization #workshops

As humans, we are attracted to beauty and authenticity–and compelling storytelling. With award-winning Creative Director Darryl Sebro, leading videographer Jonathan Thorpe, and experienced script writer Ruben Rodriguez at the helm, Mekanic co-created a visual story to unveil the Oncology Nursing Certification Corporation rebrand to the Oncology Nursing community and beyond in an impactful and emotive way to help advance the mission of ONCC and share its exciting story. What is your favorite storytelling method? #ONCC #Rebrand #LaunchVideo #BrandAgency